Turns out I am related to a “Chasidic superstar”:

According to YouTube,

Chasidic superstar vocalist Isaac Honig is seen here as he entertains the young and old, Russian Jews and chasseidish alike, with a warm tune containing Yiddish words, while his audience continue to work diligently on their Matzos in a Matzah Bakery. BTW, the banging in the background are not the sounds of drums, it’s just Matzah roller sticks!