Remembering Alan Honig, 1942 – 2002

Alan and Nol laughing
Dad and Nol laughing at who knows what, March 28th 1991.

It being Father’s Day today, Nol and my thoughts have been about Dad for a while. Nol and I wrote this together as part obituary, part remembrance, part therapy.

Our father, Alan Honig, passed away on December 20th, 2002.  Adam Honig Dot Com wasn’t up and running back then, so no official obituary was published at the time.

Dad was 60 when he died from complications resulting from cancer which he had been battling on and off for about ten years. Though he was a strong fighter through the whole ordeal, he was fortunate to feel no particular pain as a result of his illness. Sometimes it freaked him out how sick he was since he felt no effects of it whatsoever. Only from the treatment.

 

I don’t even know what party this photo of Dad and Mom is from.
I don’t even know what party this photo of Dad and Mom is from.

It’s hard not to think of parties and having fun when one thinks of Dad. He’s the one who taught me the golden rule of dinner parties: don’t serve dinner until everyone is at least half in the bag. He and my Mom would throw massive, elaborate surprise parties for each other that would sometimes feature parades, crazy costumes and certainly long nights.

Alan Honig with fish
Dad proudly displaying a fish he caught on Long Island Sound.

Dad loved to go fishing. It’s not clear to me how a Jewish boy from the Bronx develops this sort of love, but he sure had it. Nol and I grew up in Huntington Bay, Long Island and Dad had a boat that he couldn’t wait to take out on the Long Island Sound each weekend and fish.

As adults, when Dad was just recovering from cancer, we took him down to North Carolina for a deep sea fishing expedition. He had a fantastic time. We spent half the time nauseous in the tiny cabin below deck.


alan and adam honig fishing

Alan could be very opinionated… unlike the rest of us. He demanded excellence and top grades, and loved to discuss metaphysics, religion or politics. He speciality was picking the opposite side of the argument. I once heard him argue extremely passionately for both the Israeli and Palestinian causes at one party — with two different people. I believe this was at a Seder, at someone else’s house.

Dad was very verbal — all sorts of word play, anagrams, puns, scrabble, crossword puzzles — came very easy to him, and our dinner table was a constant barrage of conversation.  Some of which was positive and encouraging. His wit and sense of comic timing was impeccable, but at the same time he could devastate you with one off-hand comment meant to be a joke.


Alan Honig in Florence

Dad was born to Jack and Dorothy (Dotty) Honig of the Bronx, New York and grew up on The Grand Concourse with his older brother Henry Honig. Highlights of his young life include a memorable trip down the Grand Canyon on a burro, and working as a waiter at a Jewish Summer Camp in the Adirondacks. And of course fishing.

After Music and Art High School in Manhattan, he attended and graduated from Pratt Institute with a major in advertising. It was there that he met our Mom, Celia Newman, who was working there as a secretary.

Alan and Celia Honig kissing
Alan and Celia at Alan’s surprise 30th birthday party in 1972.

The story, as I understand it, was that Celia was being pursued by quite a few men eager to marry, so Dad proposed on their third date. She must have liked his bold swagger.


the lymon

Dad was an ad man through and through. He worked his entire career in advertising and growing up we’d often watch TV, talk through the program, but watch the commercials with rapt attention.

Probably Dad’s most famous television commercial was for Gillette Foamy, which dared to ask the question “was Gillette Foamy think and rich enough to stop this speeding roller coaster?” Previous Gillette Foamy commercials featured men shaving, but this series of spots broke new ground and ultimately won a CLIO award, the academy award of advertising:

Dad’s Gillette Foamy Commercial from adamhonig on Vimeo.

(If the video of the commercial isn’t displaying, you can find it here.)

Other notable achievement of his career include “inventing” the lymon for Sprite, launching Febreze, and creating award winning commercials for Harrison Goldin’s successful run for New York’s Comptroller.


alan honig feeling good

Dad would have turned 71 about ten days ago. Suddenly that doesn’t seem so old. I know a lot of men still strong and vital at that age. Dad lost a lot of his 50’s to cancer, and then died less than 6 months after his 60th birthday.

We didn’t always get along; our mutual stubbornness kept us apart. Dad had a tendency to view me — and Nol in my view — as an extension of himself, not as a person in my own right. He was great at a party, or charming a friend, or pitching a client, but one on one wasn’t his strength. I wanted him to understand me, to know me but for some reason I had trouble breaking through.

Without the cancer, without dying, it’s hard to imagine him not getting a bit more mellow in his old age. He would have loved rolling around on the floor with his grandkids, playing the childhood games that Nol and I loved to play with him. Games that Dad once explained to me would “allow you and your brother to get out your frustrations with me”.

It makes me sad to think that we weren’t close in his final years, and I regret not trying harder. I know that I learned and took away so much from him — both positive and negative. Even though I was very angry with him for a long time after his death, but having a bit more perspective now, I wish the asshole* was around with us.

Happy Father’s Day.

(*Asshole was one of Dad’s favorite words, and was very common for his friends to call each other such.)

For Nol’s take on Dad, see his post.

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4 thoughts on “Remembering Alan Honig, 1942 – 2002

  1. Today, whilst clearing old boxes of paper, I came across a paper napkin with an email and a name “Alan Honig”. I remembered about the man I met many years ago on a flight from Europe to NYC, the long animated conversation (I had just started my tiny design agency in SoCal) about work, life and, on my part, what I was hoping my future would be. Later on, he shared he had cancer. When we landed, he gave me his email, which I never used but never binned either. Over the years I found that napkin several times and every time I wondered about the cheerful, very intense and funny man I had met and how he was.
    Tonight, I decided to search Alan Honig name online, before throwing away the napkin I thought: “If he is ok, I will invite him for a coffee and tell him that I did listened to some of his suggestions and that I moved to New York and left behind the life that was slowly killing me and that today I am very serene and often happy”… and happy that I had the chance to meet him for the length of eight hours.

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