Come Hear My Talk at Dreamforce 2014

CRM Adoption Doesn't Matter
My talk at Dreamforce 2014: Why CRM Adoption Doesn’t Matter.

Despite rumors to the contrary, I’m not going to be flying my drone every minute at Dreamforce. I have some other fun activities planned as well, such as giving a talk entitled “CRM Adoption Doesn’t Matter.”

With all due respect to my former colleagues Matt Johnson,Carlos Montejo and Jim Holst, I think there has been too much emphasis on adoption of CRM systems like salesforce.com. I think we’re losing the thread of what really matters, and that’s what I’m addressing in my talk.

For those of you who were thinking about bringing small children to the talk, please don’t. Even though I am going to be featuring a slide like this

Having trouble with CRM adoption? We feel your pain. Come to the Dark Side and learn why it isn't important.
Having trouble with CRM adoption? We feel your pain. Come to the Dark Side and learn why it isn’t important.

my talk isn’t going to be “G” rated. You see when I get passionate about a topic, there is no holding back.

Here are the details for my talk:

MarioDay & Time: Tuesday the 14th at 11:30am PST

Location: Moscone West Hall Room WRM5

Qualification: To attend you must posses an InsideSales.com “Golden Ticket” which can be obtained from their booths (N1200 or W621)

Slides Featuring Super Mario: Only two this year.

Virtual Option: If you’re not in town for Dreamforce this year, you can also watch the live streaming of my talk. Details here.

If you’re trying to find me at Dreamforce this year, send me a tweet: @adamhonig

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DroneForce™: Lead Delivery Via Drone, The Best Way To Ensure Lead Follow-Up

How does your marketing department cut through the clutter and engage the sales organization? Today I’m announcing a great new feature for your CRM application: DroneForce, the drone delivery of leads.

Today’s challenge for the marketing department isn’t just generating leads. Using tools like Marketo, Pardot, etc., any competent marketing team can generate hundreds and hundreds of leads each and every day. And many do.

Yet, according to my friends at HubSpot, the typical sales person throws away nine out of ten leads given to him by the hard working marketing department.

The real challenge is how to get the sales team to take these great leads we’re generating and actually follow-up on them.

Sales People Are Special

Let’s face it — when we say “the sales team is from a different gene pool,” we’re talking about Neanderthals. Or perhaps that’s even unfair to our prehistoric cousins.

Speaking on the condition of anonymity, one CMO told me recently that he has resorted to giving out candy and beer to his sales team to get them to listen about the resources he has created for them.

“The problem with our sales department is that they have such a short attention span, they often just forget about the leads we’re sending them.”

Rise Of The DroneForce

Once enabled, DroneForce™ will solve all of these challenges. Using the same drone technology that has made our wars in Afghanistan and Pakistan so successful, our solution dispatches a fleet of drones from your corporate headquarters to deliver leads in real time to your sales team, no matter where they are.

There are a number of features that can be configured by your CRM administrator:

  • GPS tracking of sales reps via mobile phone; this enables the drones to deliver leads at the coffee shop, McDonalds or any strip club where the sales team is working.
  • Lead follow-up request; the drone will stay and hover until the sales rep actually makes a call and follows up on the lead. We’re still working on the partnership with TASER International that will shock the sales rep every thirty to ninety seconds if they’re not following up on the lead.

But Wait, There’s More

Now that we’ve launched DroneForce™, we’ve started a top secret program that will reverse the lead-generation paradigm as we know it. Our as-yet-unnamed product will dispatch drones directly to prospects, and hover until the prospect calls our sales team. I suspect that our conversion ratio will skyrocket, once we work out the kinks.

This blog was originally posted on April 1st, 2014. Happy April Fool’s Day! If you’d like to see my other April Fool’s Day blog posts, feel free to learn how to use salesforce.com on your Google Glass, read about the time I bought a fictitious Italian software company focused on bringing Facebook and Twitter to the 3270 crowd, or gather new CRM insights from the life and times of Lindsay Lohan.

How To Use Salesforce.com With Your Google Glass

You’ve seen the Glass concept videos, you’ve read the amazing hands-on reports, but how exactly is Google’s augmented reality system going to work with salesforce.com?

Google of course has a close relationship with salesforce.com, so a little digging into the code behind the Google Glass reveals some pre-built integration with some features that are frankly amazing. Thanks to a source close to the Glass project I’m excited to show you what past generations of sales people would consider magic:

1) Facial recognition of contacts

glass who is that

When properly linked together your Google Glass and salesforce.com can be used to pull up contact profiles by matching the photo stored in Salesforce with the person that you’re seeing.

2) Activity creation

As almost all sales people hate entering activities into any CRM system, Google Glass has a special feature which will watch you as you go through your various daily appointments in your Google Calendar and log the proper activities automatically in Salesforce.

The next release will have a feature to mark certain activities as “private” so they don’t get automatically created as activities, but in the meanwhile be mindful of what you’re doing while wearing Google Glass.

3) Sales coaching

For a small monthly fee, sales managers can now directly observe and record the sales calls that their teams go on. No more flying to Indianapolis for that sales call just to watch Joe Salesman pitch a client. Now sales managers can provide feedback both after the call has ended or in real time!

I’m sure as time goes on we will find many more uses for the integration between these two great products.

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Adam is a senior vice president at Cloud Sherpas, one of the world’s leading Cloud Solutions Providers.

We help businesses maximize their CRM returns by identifying desired business goals, finding the right tools and technology for the job, and delivering rapid implementations that remain focused on achieving your desired business capabilities.

(This blog was originally posted on April 1st, 2013. Happy April Fool’s Day!)